WSJ.com - Page One Feature

Mr. Root also found that he had to make the best of the short breaks, usually just five or 10 minutes, that contestants get each hour. He perfected power naps and ate his fruits and nuts. Early on, he hit on a signature gimmick: sunglasses that he kept on day and night. That so spooked one contestant that she ran from the car screaming that Mr. Root was an alien.