Shift.com - profile - R.U. SIRIUS UNPLUGGED

We had a great liberty to basically be about technoculture, and at the same time we could run stuff that had nothing to do with the main theme of our magazine, which Wired could never do. When we started Mondo, Eric Gullichsen brought around these Japanese magazines and pointed out that Japanese magazines included everything. They’d have serious political articles, children’s stories, pornography, anything you could possibly imagine... It was every magazine in America and every theme they’d have packed into one magazine and they wouldn’t differentiate. Which to me is sort of ideal.