Microsoft vs. Apple's "Thunder"

Releasing OSX for x86 would most certainly kill Apple's hardware business. However, if they could convince Dell to sell Dell branded Apple machines, they'd gain a ton of marketshare.



Dell's acheived the holy grail of advertising. When most hear the words "new computer", they think Dell. If Dell offered a choice of OSX or Windows when buying a machine, it most certainly would be good for Apple. Dell's advertising campaigns are hugely successful, despite my overwhelming hatred for that "Dude, you're getting a Dell" guy.



By doing something like this, Apple maintains their hardware business, AND gets a major pc manufacturer to sell products that run OSX.