Motivating the Masses, Wirelessly This blossoming of smart mobs will probably happen despite the interests of business, Mr. Rheingold said, not because of any plan. He points to other technologies, like Napster, that have emerged into broad acceptance to the horror of larger business interests, and said that smart mobs could be setting the stage for the next big fight of the new economy — over control of personal information and of the technologies that connect people.