Wired News: Why Did Google Want Blogger?

Cleveland said Google will likely use Blogger to develop sophisticated searches that utilize the rich metadata inherent in the RSS feeds from weblogs: who wrote what and when, what it linked to, what linked to it and its level of popularity with Web surfers.



Cleveland said the search tool his company built for Blogger did exactly this kind of indexing on individual posts, in real time.



"By doing this we were taking a couple of baby steps down the road of what some have called the semantic Web -- a Web ... where computers can understand, at some level, the meaning and context of a Web page or blog post," he explained in an e-mail.