snowdeal.org > ex machina i've had similar experiences in my more limited attempts to evangelize blogging in a work environment. it's a real eye-opener that will level-set any delusions that blogging will revolutionize knowledge sharing in organizations. it takes alot of persistance and i heartily "second" his recommendations. while rick gives his own co-workers the benefit of the doubt, in many ways, the lessons are no different that those learned in more traditional knowledge management arenas. you can lower the barriers to entry to near-zero and find that most people simply don't want to share for all the usual mundane, institutionalized reasons.

as rick says, you "must have a problem to solve", "reward participation", "define what you're looking for" and "ensure senior participation". and that's just for starters. otherwise it's blank stares and business-as-usual.