The New York Sun Indeed, some say, if anyone can make self-publishing work, it?s Mr. Eggers, who has developed quite a cult of personality over the years and been known to make girls with glasses swoon from Carroll Gardens to San Francisco?s Mission District.



?He has the golden touch, whether it?s because of his Web site or his reputation, he is able to do what no major publisher is able to do, which is publish books without a lot of publicity,? Mr. Contant said.