Inside the secret world of Trader Joe's - Aug. 23, 2010

Inside the secret world of Trader Joe's - Aug. 23, 2010: "strip-mall operators and consumers alike aggressively lobby the chain, based in Monrovia, Calif., to come to their towns. A Trader Joe's brings with it good jobs, and its presence in your community is like an affirmation that you and your neighbors are worldly and smart."