Technology Item 390 "About Face 2.0: The Book" 36 Total Responses

I've just finished chapter four and I am excited by this chapter on Qualitative analysis. I have been looking for a means to identify and understand users in a clear, concise summary and this is it. The book recommends:

1. Stakeholder Research - Establish Goals
2. Subject Matter Expert Interviews - Identify the domain.
3. User and customer interviews - To guide design.
4. User Observation/Ethnographic field studies - To guide formation of the product
5. Literature Review - To evaluate product effectiveness
6. Product and Competitive Audits - To evaluate the integrity of the product.