William Gibson While I'm on the topic of mediated personae, something that came up during that CBC taping, last night (for me, anyway) was the idea that blogging (or even posting to fora) represents the democratization of the mediated persona. Literally anyone can have one, now, or several. I am an exception to this, because I have mine via the printed word, the oldest mass medium on the planet, and this website is maintained by a publishing company that belongs to an even larger corporation owned in turn by shapeshifting reptiles from Beta Reticuli, but the rest of you, today, are free to mass-mediate your own personae. Which was formerly, hugely, not the case. Choose a handle, post: you're mediating a persona.