Small Players Matter

People have very individual needs on the Web. Google has indexed over 2 billion pages, and gets about 3-5 billion search queries a month. There are probably over 40 million web sites (Netcraft found 37 million based on unique hostnames, and you need to add millions more personal and small business web sites that are sub-domains of places like GeoCities, Tripod, and Lawyers.com). Somehow, many of those web sites get read, too.