In Praise of Sloppy HTML - The Web Developer's Journal My point is that there are many cases where it should be spent on something else, that perfecting HTML is often not the best use of resources. To be fair, there are also many cases where perfect HTML is worthwhile, and for mature businesses that's probably most of the time, but for young businesses it's worth considering the sloppy HTML option. It may be the only way to get through those lean, early years and get to a stable position where you can start contemplating perfection. A two percent budget shift from perfection to promotion in those early days may mean the difference between success and failure.