Interview | Neil Gaiman And I thought, then: It's not the selling out that's bad. It's that these people are selling out for absolutely nothing. You know, if you're going to sell out, sell out for a million dollars. Sell out for 10 million. Don't sell out to the point where you look at yourself in the mirror going: Oh my Gopod, I'm a hack. Why am I doing this for 2000? For 1500? For heaven's sake!