Future Positive : Welcome Howard Rheingold, in Virtual Communities, was one of the first writers to make the connection between digital communications and gift exchange; since then, it has been repeated in the popular press so often, the connection is taken for granted. We freely circulate information on the Internet in the expectation that we will benefit from the information freely circulated by others.
There's only one problem: gift economies don't work this way. In traditional anthropological studies, gifts are given on ceremonial occasions to members of one's tribe, or the tribe of somebody else to which one wants to affiliate. At weddings, to take one example, there can be a complex arrangement of gift giving between various members of the two families involved. Although somewhat altered, gift giving at occasions such as weddings and birthdays remains a common practice.