elearningpost - June 2001: Grassroots KM through blogging Storytelling could provide a useful tool for capturing and disseminating knowledge in organizations. Stories are already a necessary part of an organization’s life. They are told around the water cooler, confidentially whispered in the elevator, distributed via email. Moreover, organizations are beginning to understand that storytelling is not an optional extra. Stories are something that already exist as an integral part of defining what that organization is, what it means to buy from it, what it means to work for it.