Clay Spinuzzi's Reading List: "What really struck me about the book, though, was that the author seems so preoccupied with authenticity. He talks in great detail about how artificial scents and smells are formulated, about how kids in Colorado Springs no longer wear cowboy hats as the 'real' Coloradans did, about how chains actually got started compared to what is said in their literature. Maybe it's because I'm GenX, but I really don't have the preoccupation with authenticity that Schlosser does. Of course these restaurants are selling a brand, a mood, an experience. So do universities and churches, often with the same level of conscious cultivation. "