What we (and Activision) learned from Modern Warfare 2

What we (and Activision) learned from Modern Warfare 2: "When it comes to Tony Hawk: Ride, Activision just took things to their natural conclusion, held a three-hour event where the press could review the game, and refused to ship it to anyone. We've heard that for its next blockbuster title Activision is planning to simply visit game reviewers at work, punch them in the kidneys, and then write the review for them."