LIFE ON THE COUCH: Plenty of reasons to just say no to Leno - Living - ReviewJournal.com

LIFE ON THE COUCH: Plenty of reasons to just say no to Leno - Living - ReviewJournal.com: "If you have any business sense whatsoever, don't watch 'The Tonight Show.' During his last two weeks on the air, Conan stopped being intimidated by 'The Tonight Show' and started making captivating television. While Leno's ratings ticked up slightly, Conan's surged. Then there was the 'Evita'-style scene with hundreds of Conan fans rallying for hours in the driving rain outside his studio. By contrast, Leno played The Mirage two days earlier, only doing one show instead of his customary two, and the venue had to offer half-price tickets. And NBC still dumped its newly minted folk hero in favor of the weasel with whom only 4 percent of Oprah's audience, some of the most forgiving viewers in the world, sided."