Teaching with Technology Idea Exchange Build your Audience like a Virus: "Learn how one small professional development program has taken advantage of free and low-cost Web 2.0 and text messaging technologies to keep in touch with our core participants, reach out to previously untapped audiences and expand our “viral marketing” efforts"

I'm attending this session at #ttix. Victoria Williams is moving through a list of technologies that she's used to promote UEN's offerings.

Blogs: kind of stagnant, and no dialogue ensued
Youtube: 250,000 hits, but few of them from the core audience
Text alert systems: 200 subscribers. Using http://www.txtwire.com Sent out text alerts to promote under-enrolled courses.
Facebook: haven't really exploited that much. 49 "fans."

http://www.youtube.com/watch?v=GJW0nWJaB4g

Chick-Fil-A asked the user who created their facebook page to administer the site, because the corporate approach doesn't always work. "They just come in with the MBA approach" Of course, education isn't chicken sandwiches.

A lot of corporate involvement in social media consists of barging in on other people's conversations. [yes].

**** Use facebook to LISTEN to what your audience is saying. Not as sold on FB as a dissemination tool.

Twitter: 26 followers. Ugh. "We haven't really got a huge strategy for using this."

"tech tips tuesday" and "websites wednesday"

Most hardcore twitter users are posting ten times a day. The weekly strategy seems anemic.

using http://twitterfeed.com

Is hoping to combine twitter and blogs. It strikes me that, after three years, there need to be cultural changes to encourage participation. Everyone wants to have fun.

"I can usually see a spike in registration within 24 hours of a newsletter going out" (magnet mail, a paid service)